We love them like you do

SarahnJohn was established in a prominious area near Old Town, Alexandria, Virginia in the Fall of 2016.

Three words that may help best portray the surrounding area include: Classic, Elegance, and Family. 

And our family, too, pleasantly gravitated towards the newfound culture.

Both our children, Sarah and John, quickly immersed to a nearby school that celebrated the town's distinct culture through select styles in clothing and accessories. We were continually impressed with its uniqueness and quality - disparate from what could be found in Korea.

We purposely began the branding of SarahnJohn to share our experience with the people of Korea, especially for those mothers who may also be as sensitive to both quality and style.

Since our founding in 2016, SarahnJohn has made vast expansions through online and offline platforms as well as partnering with numerous brands across the globe. We continue to succeed in sharing our love for select brands with the people of Korea and are proud to have also established a foothold in numerous Shinsegae Department Stores.


  • To introduce Global Boutique Brands hardly met in Korean market
  • To offer an enjoyable and easily accessible shopping platform. 

Core Value

  • Fashionable : Trendy & Aesthetic goods
  • High Quality : Mother of two toddlers with own experiences guaranteeing premium goods 
  • Communication : Open lines of communication through SNS, allowing instant and constant feedback with Customers 


  • As - is  : Baby & Kids Fashion Category

  • To-Be : Total Family Lifestyle Brand


SarahnJohn is now present across various Department Stores and Showroom

Please inquire ahead on specific items for each store

Shinsegae Gangnam

10F, 176, Sinbanpo-ro, Seocho-gu, Seoul, Republic of Korea

Shinsegae Yeongdeungpo

8F, 9, Yeongjung-ro, Yeongdeungpo-gu, Seoul, Republic of Korea

Shinsegae Daegu

7F, 149, Dongbu-ro, Dong-gu, Daegu, Republic of Korea

Shinsegae Centum-City

6F, 35, Centum nam-daero, Heaundae-gu, Busan, Republic of Korea

Shinsegae Jukjeon

6F, 536, Poeun-daero, Suji-gu,Yogin-si, Gyeonggi-do, Republic of Korea

Shinsegae Gwangju

6F, 932, Mujin-daero, Seo-gu, Gwaungju, Republic of Korea


Sarahnjohn Official Onlie Store 

Also you can meet Sarah n John's Brand at

SSG mall, 10x10, 11st, Gmarket etc.